This Cookies Policy applies to Immediate Live, (trading name of Upper Street Events Limited and River Street Events Limited). These businesses are owned by Immediate Media Company Limited.

Immediate Media Company Limited (‘Immediate’ or ‘we’) is committed to protecting your personal information when you are using our digital platforms, including our websites and mobile apps. We strive to make your experience on our digital platforms enjoyable, relevant and customised to your preferences and interests. We do this by using cookies.

This policy provides the following information:

This policy may be updated from time to time to keep up with legal and/or business developments. The date of the most recent changes to each section of the policy will appear at the top of the relevant section.


Web browser cookies

When you visit a website the website’s server will send your computer or mobile device a small amount of data that is stored on your web browser – a cookie! A cookie contains some anonymous information such as a unique identifier, the website name and some digits and numbers. It is used to record your online behaviour and preferences.

Different types of cookies:

  • First party cookie: set by the website you are visiting, and can only be read by that website.
  • Third party cookie: set by other companies who provide services to the website you are visiting, for example analytics companies or advertising networks.
  • Session cookie: set for the duration of your visit to the website, and will be deleted from your device when your browsing session ends.
  • Persistent cookie: set for a fixed period of time if the website you are visiting needs to remember you over multiple sessions (for example, if you have asked the website to remember your location or username).

Local storage

Local or HTML5 storage is like a browser cookie as the data is stored in your browser. Unlike cookies, however, the storage limit is greater and data is not transferred to the website server.  This allows usage and preference data (alongside the unique ID usually stored in a cookie) to be stored locally in your browser rather than on other systems and servers.

Tracking technologies: web beacons, GIFs, page tags, script

These terms describe a type of technology used on web pages and mobile apps to better understand how you interact with a website or application. Usually this is in the form of a small transparent image file or a line of code which records, for example, which web pages you visited or elements of a page you viewed, when and for how long, and whether you viewed and/or clicked on an ad. They may also be used to target advertising on the web page you are viewing. These tracking technologies are often used in conjunction with cookies.

In this policy, we refer to all these types of cookies and other technologies as “cookies”.

What cookies do

Cookies record your online identity and remember your online behaviour and preferences. For example, cookies may capture the following information:

  • Browser information: browser type, language, and history;
  • Device information: IP address, device make, device model, device operating system/version, and data connection type;
  • Internet service provider information; and
  • Interaction information: domain name, referring website address, date/time of website visit, page view data, search keywords, referring/exit pages, platform type, date/time stamp, geolocation data, click data, types of ads viewed.

Cookies are used for a variety of purposes: to keep you logged in, to remember what is in your online shopping basket, to deliver you location specific information such as news and weather, to tailor advertising to your interests, and so on.  This improves your experience of a website.


We want to be transparent about the cookies we and our partners place and what they are used for, so you can best exercise control over them. You can consult our Privacy Policy for more information and manage your cookies settings for each of our websites by clicking on the cookies button on the applicable website.

We use cookies to provide you with a better experience across our digital platforms.  We do this by making our websites and apps functional, secure and convenient for you to use, and by showing you relevant and interesting content and advertising.

Some cookies are essential for the operation of our digital platforms and for accessing content on our websites. Without these necessary cookies, our websites would not perform as smoothly for you as we would like them to and we might not be able to provide certain services or features. For example, we use cookies to ensure access to some content is only available to registered users or subscribers.

We also use cookies to deliver the following services on our digital platforms:

  • To recognise your device so you don’t have to give the same information repeatedly;
  • To remember your username and password (if requested) so you don’t need to enter your details each time you visit the website;
  • To provide a smooth and secure experience if you are purchasing a product or service via our digital platforms;
  • To select and deliver content that is interesting and relevant to you;
  • To record what people like and don’t like on the website and the popularity of different sections of the website so that we can ensure it works properly at points of high usage;
  • To collect, measure and analyse statistical information about website traffic and use (for further information see “Analytics on our websites” section);
  • To detect and track fraudulent or illegal activity;
  • To select and deliver advertising that is interesting and relevant to you (for further information see “Advertising on our websites” section); and
  • To link you to other affiliate websites and services.

We use third parties to deliver some of these services to you, who will also drop their own cookies, and you can find information regarding each of these third party vendors by clicking on the cookies button on the applicable website.

We also need to drop a cookie to record your permission for us to use cookies on our digital platforms.


We use Google Analytics and other providers, to provide us with statistical information about use and traffic on our websites, mobile apps and social media platforms. These services use IP addresses and other information from cookies to tell us, for example, the number of page views, number of users, what browsers users are using, and location data of users. This statistical information allows us to understand our audiences, reach our target audiences, develop and customise our product and services, maximise compatibility for most of our users, and determine how much to charge for advertising.

For analytics, we collect and process your information on the basis of our legitimate business and operational interest.

Find out more information about our providers below:


We may show you ads on our websites and mobile apps. Cookies help to make these ads relevant and interesting to you. If you do not allow cookies, you will still see ads; just less personalised to you.

Ads on our websites are served by a number of third party providers, including Double Click (Google) and other vendors who have signed up to the IAB Transparency and Consent Framework.

These providers will drop their own cookies on our websites which allows them to deliver ads and make ads more relevant to you (e.g. if you use our websites from outside the UK, you may get ads from your local country). Cookies are also used to monitor the performance and effectiveness of the ad served. Some of our providers may use other third parties to perform this monitoring function.

Find out more information about our providers below:

Double Click –

Multiple vendors on the IAB Framework, including AppNexus, Open X, Index Exchange –

Online behavioural advertising

We use behavioural advertising on our digital platforms. Online behavioural advertising (or interest-based advertising) is a way of serving ads which are more relevant to you and your interests. We do this on the basis of our legitimate business and operational interest.

This type of advertising uses cookies to discover general information about your web browsing history, including our websites you visit. It also looks at IP addresses to add general information about the country, city or region in which you are located, along with your domain name. This information allows you to be grouped with other people of similar interests and places you in a “market segment”.

We use third parties to provide these services including Audience Project. These providers drop their own cookies to capture the information above and to create aggregated and anonymous profiles of who sees ads or who visits websites. These providers may also from time to time ask if you would like to participate in surveys on our websites, these are voluntary and can be opted out of at any time. As part of these surveys they may collect socio-demographic and interest information, which will only be used anonymously as part of a market segment. You will never be targeted specifically as an individual based on any responses.

We may then display ads which we believe people in your market segment will find relevant. We also share these anonymous segments with our advertising partners, so that they can deliver more relevant advertising on other websites. We believe this makes the advertising you see more interesting and relevant, and also helps us increase the value we get out of the website and from our advertisers. This ultimately gives us more to invest in great content on our websites for the benefit of all our users.

Unless you have consented to receive targeted marketing communications in accordance with our Privacy Policy, we, and our service providers, will not attempt to identify you individually, and at no time do we know who you are or what pages you individually have been looking at – the relevant information is simply aggregated to create the market segments of groups of people.

Find out more information about our providers below:

Audience Project –

You can also find out more information about online behavioural advertising, and choose other ad preferences, here:


We ask for your permission for us and our partners to use cookies across our digital platforms (other than where we have a legitimate interest to do so). When you visit our websites or mobile apps, a pop up will appear asking for your permission.  You may not see this pop up if you have already set your preferences in your browser, or if you have already accepted all cookies on other websites.  On some of our websites, you can also choose other preferences about what type of cookies are set, and by whom, by clicking the “Set preferences ” button in the pop up. If at any time you wish to change your mind about the preferences you have selected, you can either click on the “Change cookies preferences” button on this web page, or the “Cookies” button which hovers in the bottom right hand corner of each webpage you visit.

If you give us permission, we will use cookies in accordance with this policy and applicable laws.

We are part of the IAB framework, which assists us to collect, record and pass cookie consent. Many of our third party service providers are also part of the IAB framework, which means we can easily pass them your consent (if applicable). Google is not currently part of the IAB framework, and so we are not able to pass Google your consent through this framework. More information about this framework can be found here:

To record your consent, we need to drop a cookie.  This is strictly necessary, and is only used for the purpose of recording your preferences.

Changing your settings

Brower controls: you can choose how cookies are handled by your device via your browser settings. The most popular browsers allow users to (a) accept all cookies, (b) notify you when a cookie is issued, or (c) not receive cookies at any time. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.

Mobile controls: most modern mobile devices provide advertising identifiers. You can control how these identifiers are used in the settings of your mobile device.

If you choose not to accept cookies, our websites may not function properly and certain services will not be provided to you. This may spoil your experience. Without cookies, you will still see content and advertising; it just won’t be personalised to your interests and preferences.


Please email [email protected] if you would like more information on the cookies that we use and their purposes.

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