Make 2024 a Year of Unforgettable Experiences.
Whether your thing is food, gardening, craft, art, dance, or one of many other passions, the Do What You Love Pass guarantees just that – a year of doing what you love! The pass grants entry to all of Immediate Live’s fantastic events in 2024, representing a huge saving on regular prices. The credit card-sized Pass arrives to you in the post.
The Do What You Love Pass 2024 is now off sale.
I purchased a Do What You Love Annual Pass for my sister in law as a Christmas present. The buying system was easy to negotiate, and the price is amazing given the amount of events you can attend with it.
I bought myself a DWYL pass and have thoroughly enjoyed visiting my favourite craft shows. I also visited Good Food Summer and Gardeners’ World Live which was a real treat. The pass has saved me a fortune this year – it’s a great idea & will be on my Christmas list this year.
We received a Joint Pass from our son for Christmas and have really enjoyed visiting a host of shows we’d not been to before, including the Good Food Festival and Gardeners’ World at Beaulieu, as well as returning to our firm favourite Gardeners’ World Live. A perfect gift!
A Year to Remember
Check out how the year shapes up in the gallery below.
London Art Fair
17-21 January | BDC, London
Start 2024 in style at January’s London Art Fair, a prestigious exhibition connecting Modern and Contemporary galleries under one roof.
MOVE IT
15 – 17 March | ExCeL London
Join us at the World’s biggest dance event and celebrate all forms of dance and performing arts. MOVE IT has something for every dancer, teacher, spectator, and professional all under one roof.
The Stitch Festival
21 – 24 March | BDC, London
Spend a day re-stocking on fabrics, threads, patterns and yarn, mastering the art of tailoring and more, at London’s ultimate event for contemporary dressmaking, sewing & stitch.
BBC Gardeners’ World Fair Spring
3 – 5 May | Beaulieu, New Forest
Step into a gardening paradise in the New Forest in May 2024, with showcases, shopping, expert advicce and more at BBC Gardeners’ World Fair Spring.
Good Food Show Summer
13 – 16 June | NEC, Birmingham
Treat yourself to the ultimate foodie day out in June at Good Food Show Summer next June, with celebrity chefs, workshops, tasty treats and more.
BBC Gardeners’ World Live
13 – 16 June | NEC, Birmingham
Ideas for wildlife, sustainability, and grow your own abound at the flagship Gardeners’ World Live event in June 2024.
New Designers
26 June – 6 July | BDC, London
Get to know the next generation of designers at the industry’s most prestigious graduate showcase, New Designers, in June and July of the coming year.
The Festival of Quilts
1 – 4 August | NEC, Birmingham
Delve into Europe’s ultimate quilting destination at the Festival of Quilts next August, and explore hundreds of textile galleries, workshops, and exhibitors.
Good Food Festival
Enjoy a special day out for all the family next September at the world-renowned Goodwood Racecourse, set against the magnificent backdrop of rolling Sussex countryside.
BBC Gardeners’ World Fair Autumn
30 August – 1 September | Audley End House & Gardens, Essex
Set in the beautiful Audley End House & Gardens, get your fingers green with show gardens, nurseries, expert advice and more at the BBC Gardeners World Autumn Fair in September 2024.
The Knitting & Stitching Show
10 – 13 October | Alexandra Palace, London
7 – 10 November | Belfast
21 – 24 November | Harrogate Convention Centre, Harrogate
Whether you’re a budding crafter or a seasoned stitcher, enjoy a creative experience like no other at the Knitting and Stitching Shows, coming to London, Belfast and Harrogate in October and November 2024.
Good Food Show Winter
The ultimate festive foodie day out is back at the NEC, Birmingham in November! Expect fantastic shopping from artisanal producers and big brands alike, workshops, celebrity chefs and so much more.
Country Living Christmas Fairs
November | BDC, London
November | SEC, Glasgow
November / December | Harrogate Convention Centre, Harrogate
Step inside the pages of Country Living Magazine this November and explore stylish interiors, soft furnishings, and one-of-a-kind stocking fillers at the Country Living Christmas Fairs.
BBC Good Food Show Winter
November | NEC, Birmingham
The ultimate festive foodie day out is back at the NEC Birmingham in November! Expect fantastic shopping from artisanal producers and big brands alike, workshops, celebrity chefs and so much more.
Make 2024 a year to remember with the Do What You Love Annual Pass.
Both single or dual passes are available and can be shared with friends and family, so you can make the most of the huge range of passions catered for from food and gardening, cycling and art, to dance, crafting, quilting and more.
See below for a full list of the events available in 2024 as part of the Do What You love Annual Pass:
London Art Fair – 17-21 January 2024 | Business Design Centre, London
Move It – 15-17 March 2024 | ExCeL London
The Stitch Festival – 21-24 March 2024 | Business Design Centre, London
The Cycle Show – 19-21 April 2024 | Alexandra Palace, London
BBC Gardeners’ World Fair Spring – 3-5 May 2024 | Beaulieu, New Forest
BBC Good Food Show Summer – 13-16 June 2024 | NEC, Birmingham
BBC Gardeners’ World Live – 13-16 June 2024 | NEC, Birmingham
New Designers – 26 June-6 July 2024| Business Design Centre, London
The Festival of Quilts – 1-4 August 2024 | NEC, Birmingham
BBC Good Food Festival – August 2023 | Goodwood Racecourse, Chichester
BBC Gardeners’ World Fair Autumn – 30 August – 1 September 2024 | Audley End House & Gardens, Essex
The Knitting & Stitching Show London – October 2024 | Alexandra Palace, London
The Knitting & Stitching Show Harrogate – November 2024 | Harrogate Convention Centre, Harrogate
Country Living Christmas Fair London – November 2024 | Business Design Centre, London
Country Living Christmas Fair Glasgow – November 2024 | SEC, Glasgow
Country Living Christmas Fair Harrogate – November / December 2024 | Harrogate Convention Centre, Harrogate
BBC Good Food Show Winter – November 2024 | NEC, Birmingham
Terms and conditions for the Do What You Love Annual Pass can be viewed here.
Buying the Pass – How the Do What You Love Pass Works
Step 1
We'll be launching the Do What You Love Pass shop very soon so watch this space! When the website is ready, you'll be able to order a single or joint Pass.
Step 1
Click on the BUY NOW button at the top of this page and follow the steps to add a single or joint pass to your basket.
Step 2
We pop your physical pass(es) in the post.
We’ll also include a handy information slip that contains details of the pass and the events that you can attend with it.
How to Use the Do What You Love Pass
All you need to do is present the pass to ticketing staff at the entrance and enjoy the event! Remember, you can attend for one day per show. Check out the full terms and conditions for more details.
Terms and conditions for the Do What You Love Annual Pass can be viewed here.
